Ichiro Lambe is a 30 year gaming industry veteran. He co-founded the studio that evolved into Sony Online Denver, and award-winning indie Dejobaan Games.
A go-to consultant for VC-backed tech initiatives, he's nurtured startups as an advisor to the MIT-affiliated Play Labs accelerator.
While moonlighting at Valve, Ichiro helped establish Steam Labs, refining game discovery to bridge the gap between thousands of games and the millions of gamers who would love them.
As of this writing, Million Monster Militia is the #1 freshest game on Itch. It's a solo deckbuilding auto-battler. Try it out!
Give it a game, and it'll give you a rap. Check out the Totally Human Rapper.
At Valve, I helped establish Steam Labs, an exploratory projects initiative created to spin up experiments around the Steam platform, and invite the universe to play with them.
VC-backed fitness startup Liteboxer brought me in to consult on experience design for a physical, rhythm-based boxing title. I helped take the team from concept to their first showing at PAX East.
Published by Humble Bundle, Dejobaan launched strategy game 20 Minute Metropolis. I started this project by asking a question: What if I wanted to play a city builder on my lunch break?
Dejobaan's next project, Last Night on Planet Earth, is debuting at the 55th annual New York Film Festival. Scheduled for a 2022 launch, this is a full motion video (FMV) life simulator that focuses on modeling conversations.
MIT-based accelerator Play Labs brought me in to consult with their cohort of 13 startups throughout this past summer. The teams' work focused on “playful technologies,” including AR/VR, eSports, and machine learning in video games.