Ichiro Lambe

Founder, Dejobaan Games

Ichiro is Founder and President of Dejobaan Games, LLC, an independent Boston-area game development studio. A 26-year industry veteran, he also advises VC-backed gaming startups, universities, and other industry organizations.

He is currently working on Steam Labs with Valve.


Latest Cool Stuff

With my What’s on Steam and @MicroTrailers experiments, I’ve explored different ways to help gamers find that perfect next game on the Steam Store. To that end, I’m pleased to be a part of Steam Labs.

VC-backed startup Liteboxer brought me in to consult on gameplay design and marketing for a physical, rhythm-based boxing title. I helped bring the team from concept, through prototype, to their first public showing at PAX East.

Published by Humble Bundle, Dejobaan launched strategy game 20 Minute Metropolis. I started this project by asking a question: What if I wanted to play a city builder on my lunch break?

Dejobaan’s next project, Last Night on Planet Earth, is debuting at the 55th annual New York Film Festival. Scheduled for a 2020 launch, this is a full motion video (FMV) life simulator that focuses on modeling conversations.

MIT-based accelerator Play Labs brought me in to consult with their cohort of 13 startups throughout this past summer. The teams’ work focused on “playful technologies,” including AR/VR, eSports, and machine learning in video games.

Dejobaan sponsored a team for the MassDiGi Summer Innovation Program. Working with us over 12 weeks, a team of students prototyped a game that simulates rebuilding a post-apocalyptic Boston.

Advisory, Mentorship, Etc.

Advisor, Interactive Media & Game Design

Advisor, Indie MEGABOOTH

Mentor, Execution Labs

IGF Nuovo award juror. Artistic!

Industry Mentor, Becker Live Studio

Mentor, Execution Labs


United We Win: Lessons Learned from Collaborating and Coworking Around the World

  • Keynote (FIG Talks)
  • The Boston Indie Community (BFIG)
  • Monster Loves You! Post Mortem
  • Indie Game Development (Panel)

From AAA to Indie: Three Start-Up Stories

Keynote (IndieCamp @ Université du Québec à Chicoutimi)

I’ll Show You Mine if You Show Me Yours! (Panel)

  • Marketing and Branding Games in a Digital Age (Sloan Business in Gaming)
  • State of Play: The Thriving Game Industry in MA (NE Games SIG)
  • Iteration and Prototyping (Panel, MIT Gambit)
  • Indies Will Shoot You in the Knees (Panel, MIT Gambit)
  • This (Boston) Indie Life: From Breaking In to Making It
  • Hope, Doubt, and the Light at the End of the Tunnel: The Struggles of Indie Development
  • Start Your Own Damned Company
  • Just Because You Have an Idea…
  • The 4096 secrets of the game development industry (Master Class)
  • Iterating on a Portfolio (Master Class)
  • Make the Most 🙂 Game in the Whole World!
  • Hope, Doubt, and the Light at the End of the Tunnel: The Struggles of Indie Development
  • The Altar of Monetization
  • Everything There Is to Know About Creating and Publishing a Game
  • Digital Gaming & Digital Worlds: Not your father’s Commodore 64

Push Button, Generate Universe: Strategies in Procedural Content Generation

Running a Successful Indie Game Development Studio in Sunny, Delicious Boston

AaaaaAAaaaAAAaaAAAAaAAAAA!!! to ooo! ooO! oOO! OOO! — Dejobaan’s Next Project

First Steps: Starting as an Independent Game Developer

BiG Expo: Starting an Indie Studio




  • 20 Minute Metropolis (Windows)


  • Tick Tock Bang Bang (Windows)


  • Elegy for a Dead World (Windows, Mac, Linux)
  • Drunken Robot Pornography (PC, Mac, Linux, SteamOS)


  • Monster Loves You (PC, iOS, Android)


  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! (Force = Mass x Acceleration) (iOS)


  • Portal 2 Alternate Reality Game (Multi)
  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! for the Awesome (PC, Mac)


  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity (PC)


  • The Wonderful End of the World (PC)


  • Inago Rage (PC)
  • Epidemic Groove (PC)
  • TapDown Two (Palm, Pocket PC)


  • BrainBop (Palm)


  • Dejobaan BeBop (Palm)


  • BlockHopper (Palm)
  • QuadBlast (Palm)
  • MixMatch (Palm)
  • BrainForge (Palm)


  • TapDown (Palm)


  • MarbleZone (PC)


  • The Eternal City (Web)


  • Cyber Corps (PC)
  • Legends of Future Past (Multi)


  • Final Frontier for (Atari ST)