Ichiro Lambe

Founder, Dejobaan Games

Ichiro is Founder and President of Dejobaan Games, LLC, an independent Boston-area game development studio. A 26-year industry veteran, he also advises VC-backed gaming startups, universities, and other industry organizations such as the Indie Megabooth.

His current favorite claim to fame is having a tiny cameo in Fallout 4 as an evil scientist.


Latest Cool Stuff

With my What’s on Steam and @MicroTrailers experiments, I’ve explored different ways to help gamers find that perfect next game on the Steam Store. I’m now working with Valve to do even cooler stuff. Stay tuned!

VC-backed startup Liteboxer brought me in to consult on gameplay design and marketing for a physical, rhythm-based boxing title. I helped bring the team from concept, through prototype, to their first public showing at PAX East.

Published by Humble Bundle, Dejobaan launched strategy game 20 Minute Metropolis. I started this project by asking a question: What if I wanted to play a city builder on my lunch break?

Dejobaan’s next project, Last Night on Planet Earth, is debuting at the 55th annual New York Film Festival. Scheduled for a 2020 launch, this is a full motion video (FMV) life simulator that focuses on modeling conversations.

MIT-based accelerator Play Labs brought me in to consult with their cohort of 13 startups throughout this past summer. The teams’ work focused on “playful technologies,” including AR/VR, eSports, and machine learning in video games.

Dejobaan sponsored a team for the MassDiGi Summer Innovation Program. Working with us over 12 weeks, a team of students prototyped a game that simulates rebuilding a post-apocalyptic Boston.

Advisory, Mentorship, Etc.

Advisor, Interactive Media & Game Design

Advisor, Indie MEGABOOTH

Mentor, Execution Labs

IGF Nuovo award juror. Artistic!

Industry Mentor, Becker Live Studio

Mentor, Execution Labs


United We Win: Lessons Learned from Collaborating and Coworking Around the World

  • Keynote (FIG Talks)
  • The Boston Indie Community (BFIG)
  • Monster Loves You! Post Mortem
  • Indie Game Development (Panel)

From AAA to Indie: Three Start-Up Stories

Keynote (IndieCamp @ Université du Québec à Chicoutimi)

I’ll Show You Mine if You Show Me Yours! (Panel)

  • Marketing and Branding Games in a Digital Age (Sloan Business in Gaming)
  • State of Play: The Thriving Game Industry in MA (NE Games SIG)
  • Iteration and Prototyping (Panel, MIT Gambit)
  • Indies Will Shoot You in the Knees (Panel, MIT Gambit)
  • This (Boston) Indie Life: From Breaking In to Making It
  • Hope, Doubt, and the Light at the End of the Tunnel: The Struggles of Indie Development
  • Start Your Own Damned Company
  • Just Because You Have an Idea…
  • The 4096 secrets of the game development industry (Master Class)
  • Iterating on a Portfolio (Master Class)
  • Make the Most 🙂 Game in the Whole World!
  • Hope, Doubt, and the Light at the End of the Tunnel: The Struggles of Indie Development
  • The Altar of Monetization
  • Everything There Is to Know About Creating and Publishing a Game
  • Digital Gaming & Digital Worlds: Not your father’s Commodore 64

Push Button, Generate Universe: Strategies in Procedural Content Generation

Running a Successful Indie Game Development Studio in Sunny, Delicious Boston

AaaaaAAaaaAAAaaAAAAaAAAAA!!! to ooo! ooO! oOO! OOO! — Dejobaan’s Next Project

First Steps: Starting as an Independent Game Developer

BiG Expo: Starting an Indie Studio




  • 20 Minute Metropolis (Windows)


  • Tick Tock Bang Bang (Windows)


  • Elegy for a Dead World (Windows, Mac, Linux)
  • Drunken Robot Pornography (PC, Mac, Linux, SteamOS)


  • Monster Loves You (PC, iOS, Android)


  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! (Force = Mass x Acceleration) (iOS)


  • Portal 2 Alternate Reality Game (Multi)
  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! for the Awesome (PC, Mac)


  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity (PC)


  • The Wonderful End of the World (PC)


  • Inago Rage (PC)
  • Epidemic Groove (PC)
  • TapDown Two (Palm, Pocket PC)


  • BrainBop (Palm)


  • Dejobaan BeBop (Palm)


  • BlockHopper (Palm)
  • QuadBlast (Palm)
  • MixMatch (Palm)
  • BrainForge (Palm)


  • TapDown (Palm)


  • MarbleZone (PC)


  • The Eternal City (Web)


  • Cyber Corps (PC)
  • Legends of Future Past (Multi)


  • Final Frontier for (Atari ST)